Analysis Of The Cognitive Interview In Questionnaire Design

Author: Gordon B. Willis
Publisher: Oxford University Press
ISBN: 0190262850
Size: 21.56 MB
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Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature. As with other methods that rely on qualitative data, cognitive interviewing has increasingly been criticized for being lax in the critical area of the development of systematic methods for data reduction, analysis, and reporting of results. Practitioners tend to conduct cognitive interviewing in varying ways, and the data coding and compilation activities undertaken are often nonstandardized and poorly described. There is a considerable need for further development--and documentation--relating not only to a description of this variation but also to providing a set of recommendations for minimal standards, if not best practices. The proposed volume endeavors to address this clear omission.

Cognitive Interviewing

Author: Gordon B. Willis
Publisher: SAGE Publications
ISBN: 1483389308
Size: 19.17 MB
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The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.

Cognitive Interviewing Methodology

Author: Kristen Miller
Publisher: John Wiley & Sons
ISBN: 1118589629
Size: 47.42 MB
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AN INTERDISCIPLINARY PERSPECTIVE TO THE EVOLUTION OF THEORY AND METHODOLOGY WITHIN COGNITIVE INTERVIEW PROCESSES Providing a comprehensive approach to cognitive interviewing in the field of survey methodology, Cognitive Interviewing Methodology delivers a clear guide that draws upon modern, cutting-edge research from a variety of fields. Each chapter begins by summarizing the prevailing paradigms that currently dominate the field of cognitive interviewing. Then underlying theoretical foundations are presented, which supplies readers with the necessary background to understand newly-evolving techniques in the field. The theories lead into developed and practiced methods by leading practitioners, researchers, and/or academics. Finally, the edited guide lays out the limitations of cognitive interviewing studies and explores the benefits of cognitive interviewing with other methodological approaches. With a primary focus on question evaluation, Cognitive Interviewing Methodology also includes: Step-by-step procedures for conducting cognitive interviewing studies, which includes the various aspects of data collection, questionnaire design, and data interpretation Newly developed tools to benefit cognitive interviewing studies as well as the field of question evaluation, such as Q-Notes, a data entry and analysis software application, and Q-Bank, an online resource that houses question evaluation studies A unique method for questionnaire designers, survey managers, and data users to analyze, present, and document survey data results from a cognitive interviewing study An excellent reference for survey researchers and practitioners in the social sciences who utilize cognitive interviewing techniques in their everyday work, Cognitive Interviewing Methodology is also a useful supplement for courses on survey methods at the upper-undergraduate and graduate-level.

Using Think Aloud Interviews And Cognitive Labs In Educational Research

Author: Jacqueline P. Leighton
Publisher: Oxford University Press
ISBN: 019937290X
Size: 22.32 MB
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The field of education is rife with calls to action and for research to improve higher-level thinking and learning outcomes in primary, secondary, and tertiary education. With the No Child Left Behind Act and even more recently the Every Student Succeeds Act, policymakers are acknowledging the need for accountability and for an education system that works for everyone. Thankfully, psychologists and educators are coming together to share best methods for how to design better learning environments, assessments and tests, but are also probing learners for how they process the content material with which they are faced. Jacqueline P. Leighton's Using Think-Aloud Interviews and Cognitive Labs in Educational Research provides the first volume focused on distinguishing related - but specific - methods for probing these distinct forms of student cognition. Unlike volumes focused on interview techniques for questionnaire design and analysis, this book builds on the seminal 1993 work of psychologists K. Anders Ericsson and Herbert A. Simon for using think-aloud and protocol analysis to generate evidence of student problem solving in education, while also distinguishing this work from cognitive interviews used to generate evidence of human understanding comprehension within the educational and psychological settings. Here, Leighton not only presents the theoretical basis for the two interview and analytical techniques, but also advances how to use cognitive models in the planning of interviews, collecting data, training those who work with this data, and generating evidence for claims about higher-level thinking and learning. Using Think-Aloud Interviews and Cognitive Labs in Educational Research includes sample instructions, cautions, and schematic visuals to help readers identify these distinct procedures, while also integrating the work with established standards such as the 2014 Standards for Educational and Psychological Testing published by the American Educational Research Association, the National Council on Measurement in Education, and the American Psychological Association.

Cognitive Interviewing Practice

Author: Debbie Collins
Publisher: SAGE
ISBN: 1473909171
Size: 39.51 MB
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The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years. In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook for implementing cognitive interviewing methods in the context of applied social policy research, based on the approach used by the authors at the NatCen Social Research (NatCen) where cognitive interviewing methods have been used for well over a decade. The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents. The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method.

Encyclopedia Of Survey Research Methods

Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Size: 20.66 MB
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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

Handbook Of Health Survey Methods

Author: Timothy P. Johnson
Publisher: John Wiley & Sons
ISBN: 1118594746
Size: 65.30 MB
Format: PDF, ePub
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A comprehensive guidebook to the current methodologies and practices used in health surveys A unique and self-contained resource, Handbook of Health Survey Methods presents techniques necessary for confronting challenges that are specific to health survey research. The handbook guides readers through the development of sample designs, data collection procedures, and analytic methods for studies aimed at gathering health information on general and targeted populations. The book is organized into five well-defined sections: Design and Sampling Issues, Measurement Issues, Field Issues, Health Surveys of Special Populations, and Data Management and Analysis. Maintaining an easy-to-follow format, each chapter begins with an introduction, followed by an overview of the main concepts, theories, and applications associated with each topic. Finally, each chapter provides connections to relevant online resources for additional study and reference. The Handbook of Health Survey Methods features: 29 methodological chapters written by highly qualified experts in academia, research, and industry A treatment of the best statistical practices and specific methodologies for collecting data from special populations such as sexual minorities, persons with disabilities, patients, and practitioners Discussions on issues specific to health research including developing physical health and mental health measures, collecting information on sensitive topics, sampling for clinical trials, collecting biospecimens, working with proxy respondents, and linking health data to administrative and other external data sources Numerous real-world examples from the latest research in the fields of public health, biomedicine, and health psychology Handbook of Health Survey Methods is an ideal reference for academics, researchers, and practitioners who apply survey methods and analyze data in the fields of biomedicine, public health, epidemiology, and biostatistics. The handbook is also a useful supplement for upper-undergraduate and graduate-level courses on survey methodology.

Designing Surveys

Author: Ron Czaja
Publisher: Pine Forge Press
ISBN: 9780761927464
Size: 24.22 MB
Format: PDF
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The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.

Qualitative Disaster Research

Author: Brenda D. Phillips
Publisher: Understanding Qualitative Research
ISBN: 0199796173
Size: 79.53 MB
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The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research. Research that occurs in the context of emergencies and disasters requires attention to challenging contexts and circumstances. Qualitative Disaster Research walks readers through the ways in which those contexts can be managed to produce careful, rigorous, and scholarly work. Each chapter provides an overview of approaches, methods, and techniques with illustrations from established disaster studies. Step-by-step instructions outline ways to gather, analyze, and write up qualitative field data. User-friendly examples show readers how to move from initial research ideas to final publication. Throughout the volume, readers find helpful suggestions for a range of field-based scenarios. Qualitative Disaster Research stands out of the first volume of its kind with the singular intent to serve as a guide to those new to or wanting a refresher course in disaster studies. Students and faculty will find the book approachable and ideal for use in training the next generation of disaster researchers.

Introduction To Educational Research

Author: W. Newton Suter
Publisher: SAGE Publications
ISBN: 148334245X
Size: 50.33 MB
Format: PDF
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Engaging, informative, and nontechnical, Introduction to Educational Research: A Critical Thinking Approach, Second Edition was written and organized specifically for students intending to conduct future educational research. It enables students to think clearly and critically about the process of research and illustrates how easily research can be misinterpreted. The author empowers educators and makes research truly accessible by equipping readers with the reasoning and thinking skills needed to understand and critically evaluate empirical studies across all areas of education. Students are guided through the stages of the research process: thinking about research, formulating hypotheses, selecting appropriate research designs, collecting and analyzing statistical and qualitative data, and completing research analyses and critiques. As a result, students will better understand research as an integrated process, as well as show how and why researchers think like they do.