Adcreep

Author: Mark Bartholomew
Publisher: Stanford University Press
ISBN: 1503602184
Size: 21.99 MB
Format: PDF, Mobi
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Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.

Adcreep

Author: Mark Bartholomew
Publisher: Stanford Law Books
ISBN: 9780804795814
Size: 58.20 MB
Format: PDF
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Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.

Promotional Cultures

Author: Aeron Davis
Publisher: Polity
ISBN: 0745639836
Size: 67.27 MB
Format: PDF, Kindle
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'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what "promotional culture" means in economics, politics, civil society and celebrity culture. Ecumenical, yet retaining a sharp critical edge, this is the best single account of promotional culture I have seen.' David Miller, "University of Bath" 'Drawing on a range of critical intellectual traditions in the study of production, consumption, culture and fiance, Davis discusses the rise and penetration of digital-age promotional industries in the service of capitalist commodification. His study will give readers grounding in the theories and debates that dissect the social relations, culture and dialectics of commodity production and the management of consumerism.' Gerald Sussman, "Portland State University" '"Promotional Cultures" is a wide-ranging and accessible examination of the different advertising, ownership synergy, public relations and other marketing and promotional forces in our lives. Aeron Davis usefully examines different intellectual traditions that have sought to understand and critique promotional ethos and practices. He also applies these traditions and his own insights to areas in which large-scale promotion is systemic, including activism, media and finance.' Matthew P. McAllister, "Penn State University" 'In another seminal effort to rethink media and communicative power, Aeron Davis dispenses with the idea that the promotional industries are essential to the well-being of markets, democracy, independent media and our own lives.' Dwayne Winseck, "Carleton University" In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. "Promotional Cultures" documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. "Promotional Cultures" will appeal to students and scholars of media and culture, sociology, politics, anthropology, and social and industrial history.

Intellectual Property Strategy

Author: John Palfrey
Publisher: MIT Press
ISBN: 026229799X
Size: 54.69 MB
Format: PDF, Mobi
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

The Aisles Have Eyes

Author: Joseph Turow
Publisher: Yale University Press
ISBN: 0300212194
Size: 44.18 MB
Format: PDF
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A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants--including Macy's, Target, and Walmart--is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow's book is essential reading to understand the future of shopping.

Decentring France

Author: Gemma King
Publisher: Oxford University Press
ISBN: 1526113600
Size: 14.21 MB
Format: PDF, Kindle
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In a world defined by the flow of people, goods and cultures, many contemporary French films explore the multicultural nature of today's France through language. From rival lingua francas such as English to socio-politically marginalised languages such as Arabic or Kurdish, multilingual characters in these films exploit their knowledge of multiple languages, and offer counter-perspectives to dominant ideologies of the role of linguistic diversity in society. Decentring France is the first substantial study of multilingual film in France. Unpacking the power dynamics at play in the dialogue of eight emblematic films, this book argues that many contemporary French films take a new approach to language and power, showing how even the most historically-maligned languages can empower their speakers. This book offers a unique insight to academics and students alike, into the place of language and power in French cinema today.

Dangerous Grounds

Author: David L. Parsons
Publisher: UNC Press Books
ISBN: 1469632020
Size: 72.56 MB
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As the Vietnam War divided the nation, a network of antiwar coffeehouses appeared in the towns and cities outside American military bases. Owned and operated by civilian activists, GI coffeehouses served as off-base refuges for the growing number of active-duty soldiers resisting the war. In the first history of this network, David L. Parsons shows how antiwar GIs and civilians united to battle local authorities, vigilante groups, and the military establishment itself by building a dynamic peace movement within the armed forces. Peopled with lively characters and set in the tense environs of base towns around the country, this book complicates the often misunderstood relationship between the civilian antiwar movement, U.S. soldiers, and military officials during the Vietnam era. Using a broad set of primary and secondary sources, Parsons shows us a critical moment in the history of the Vietnam-era antiwar movement, when a chain of counterculture coffeehouses brought the war's turbulent politics directly to the American military's doorstep.

Black Ops Advertising

Author: Mara Einstein
Publisher: OR Books
ISBN: 1682190439
Size: 61.80 MB
Format: PDF, ePub, Docs
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Winning Ugly

Author: Todd Radom
Publisher: Skyhorse Publishing Inc.
ISBN: 1683582292
Size: 78.19 MB
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Baseball, our national pastime. Every fan has memories of their team’s incredible victories and anguishing defeats. We remember the home runs, the walk-off wins, and the moments that will last a lifetime. We also remember those things which we wish we could forget: the errors, the mental mistakes . . . and the ugly uniforms. In an ode to those eyesores, Todd Radom has collected and chronicled some of the swing-and-misses we’ve ever seen on the baseball diamond. Remember when the Chicago White Sox thought wearing shorts in 1977 was a good idea? How about when the Baltimore Orioles wore their all-orange jerseys in 1971? Do you remember the 1999 “Turn Ahead the Clock” campaign? Or the most recent all-camo jerseys of San Diego Padres? Yes, there is much to talk about when it comes to the odd uniform decisions teams have made over the years. But just like there’s love out there for French bulldogs or Christmas sweaters, ugly uniforms hold a warm place in the heart of all baseball fans. Sure they didn’t affect wins and losses (unless you mention Chris Sale), but a fan’s love and ire goes well beyond the current standings. So whether your team appears in Ugly Baseball Uniforms or not, fans of the sport will enjoy reliving the moments most teams would like to forget.

In Defense Of Troublemakers

Author: Charlan Nemeth
Publisher: Basic Books
ISBN: 0465096301
Size: 54.78 MB
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An eminent psychologist explains why dissent should be cherished, not feared We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making. From Twelve Angry Men to Edward Snowden, lone objectors who make people question their assumptions bring groups far closer to truth--regardless of whether they are right or wrong. Essential reading for anyone who works in groups, In Defense of Troublemakers will radically change the way you think, listen, and make decisions.