Daft S Management

Author: Richard L. Daft
Publisher: South-Western Pub
ISBN: 9780324596229
Size: 37.67 MB
Format: PDF, Kindle
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Find the significant support you need to learn key management concepts and effectively prepare for tests as you become a better future manager. Review is simple, allowing you to maximize your study time, with a variety of exercises and opportunities to test your understanding before actual course exams.

Foundations Of Marketing

Author: William M. Pride
Publisher: Cengage Learning
ISBN: 1305405765
Size: 33.21 MB
Format: PDF, Docs
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Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions found in Pride/Ferrell’s popular FOUNDATIONS OF MARKETING, 7E. You’ll find meaningful coverage of current marketing strategies and concepts, including social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. This edition introduces emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare readers for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate current issues, while the book’s proven learning features help you develop the decision-making and marketing skills you need for professional success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Real People Real Choices

Author: Michael Solomon
Publisher: Pearson Higher Education AU
ISBN: 1486014380
Size: 21.26 MB
Format: PDF, ePub
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Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.

The Executive And The Elephant

Author: Richard L. Daft
Publisher: John Wiley & Sons
ISBN: 0470372265
Size: 46.78 MB
Format: PDF, Kindle
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Lessons for leaders on resolving the ongoing struggle between instinct and the creative mind Kings, heads of government, and corporate executives lead thousands of people and manage endless resources, but may not have mastery over themselves. Often leaders know that right action is important, but have little (if any) understanding of what prevents them from acting in accordance with their intentions. In this important book, leadership expert Richard Daft portrays this dilemma as a struggle between instinct (elephant) and intention (the executive) using the most current research on the intentional vs. the habitual mind to explain how this phenomenon occurs. Based on current research and real-life examples Offers leaders a method for directing themselves more productively Written by an expert in leadership, organizational performance, and change management Through real-life examples and recent studies in psychology, management and Eastern spirituality Daft provides guidance to all of us who struggle finding our own balance and cultivating the behavior of others.

Archaeology

Author: Robert L. Kelly
Publisher: Cengage Learning
ISBN: 130567040X
Size: 27.14 MB
Format: PDF
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The seventh edition of ARCHAEOLOGY reflects the most recent research and changes in the field, while making core concepts easy to understand through an engaging writing style, personalized examples, and high-interest topics. This text pairs two of archaeology's most recognized names, Robert L. Kelly and David Hurst Thomas, who together have over 75 years of experience leading excavations. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mad Dogs Englishmen And The Errant Anthropologist

Author: Douglas Raybeck
Publisher: Waveland Press
ISBN: 1478610034
Size: 56.20 MB
Format: PDF, ePub, Mobi
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According to Raybeck, the solitary dictum that best characterizes fieldwork is Things go awry. In this spirited account of his time spent in Southeast Asia, Raybeck describes several adventures and misadventures involving field research, as well as the understanding, humility and bruises that these experiences leave behind. Since fieldwork is situated, Raybecks treatment also includes rich descriptions of Kelantanese society and culture, addressing such topics as kinship, linguistics, gender relations, economics, and political structures. Through the lively pages of this narrative, readers gain insight into the human dimension of the fieldwork undertaking, a sense of how the anthropologist builds rapport in a research setting, and how reliable information is obtained.

Archaeology A Very Short Introduction

Author: Paul Bahn
Publisher: OUP Oxford
ISBN: 0191642339
Size: 39.45 MB
Format: PDF
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This entertaining Very Short Introduction reflects the enduring popularity of archaeology - a subject which appeals as a pastime, career, and academic discipline, encompasses the whole globe, and surveys 2.5 million years. From deserts to jungles, from deep caves to mountain tops, from pebble tools to satellite photographs, from excavation to abstract theory, archaeology interacts with nearly every other discipline in its attempts to reconstruct the past. In this new edition, Paul Bahn brings the text up to date, including information about new discoveries and interpretations in the field, and highlighting the impact of developments such as the potential use of DNA and stable isotopes in teeth, as well the effect technology and science are having on archaeological exploration. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.