CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone


CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Author Drew Eric Whitman
ISBN-10 1601630328
ISBN-13 9781601630322
Year 2008-11-15
Pages 208
Language English
Publisher Career Press
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FACT Your brain is being controlled and you don t even know it Because if you think the ads you re seeing today are just pretty pictures with nice creative copy you re mistaken Truth is you are being powerfully influenced by dozens of proven scientific principles of advertising psychology little known techniques of consumer persuasion that go completely unnoticed by the buying public And they re causing you and millions like you to spend enormous amounts of money every day on countless products and services But what are these principles How do they work And how can you use them in your own advertising Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller coaster ride through the streets of New York s famed Madison Avenue and teaches you the specific psychological techniques that today s top copywriters and designers use to influence the masses and how you can use them to rapidly increase your sales no matter what you sell In 207 fast moving pages Whitman teaches you dozens of well guarded secrets that he learned during his 30 years in the ad business including How to Push Your Prospects Hot Buttons in Every Ad Sales Letter or Email It s not hard to do once you know the secret Why Developing Your USP Can Leave Your Competition in the Dust It s the quickest way to instantly begin out marketing your competitors And they ll never know what hit them Why You Don t Need a Degree in Business to Create Great Ads But there is one thing you MUST know or your ads will likely fail miserably How to Develop a Powerful Ad Agency Mindset What the pros know about consumer buying behavior and how you can use it to your advantage How to Save 600 for Every 1 000 You Spend on Ads This idea alone is worth infinitely more than the price of this book and you can start using it immediately The Amazing 5 Second No Fail Headline Test Chances are your ads emails websites and other promotional materials fail this test every time One small change boosts your response What a Good Ad Should Feel Like How to connect to readers on a deep emotional level How to Install Persuasive Images in People s Brains Learn how to direct how people think about your products and services Why People Really Buy Your Product or Service Sorry but it s not what you think But you better know the reason or else Where to Always Put Your Biggest Benefit Miss this and you re flushing your ad dollars down the toilet How to Write Dragon Slayer Headlines that Get Read and Get Response Tons of examples you can steal for your own ads Long vs Short Copy Which Is Really Best for Response Don t believe the lies We ll set the record straight and you ll learn to cash in How to Use the Devilishly Effective Pyramid Principal Lure readers into your ads by understanding human eyeball behavior 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW How to Turn Ordinary Words in Money Magnet Copy that motivates influences persuades Yes you can really do it Put Your Copy Here and Boost Readership by 10 200 Why doesn t everyone do this 10 Sure Fire Ways to Start Writing Your Ads So easy it s almost automatic How to Cause People to Mentally Demonstrate Your Products Before They Buy How Emotional Words Melt Sales Resistance a Red Hot Knife Through Butter Sneaky Ad Design Psychology Tricks that Work Like Magic Start using them tonight Typestyles that Actually REDUCE Readership Are you using them This Evil Design Sin Depresses Your Readership Up to 50 Do you do it Widely Used Typeface LOWERS Comprehension Up to 67 Are you using it The Eye Grabbing Advertising Guillotine The one image humans can t resist And Much More

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